Bluewater, a Swedish water purification and beverage solutions provider owned by Blue, announced Karin Kruse as President of the company’s headquarters organization.
Beginning her work in the position immediately, Kruse is now head of Bluewater sales for all markets outside of the U.S., China, United Kingdom, and South Africa, as well as Bluewater’s glodbal product management and marketing activities.
With a degree in Engineering and a degree in Marketing, Karin Kruse has over 20 years of senior management experience, including strategic development and marketing, as well as sales planning and implementation at a number of international brands and manufacturers.
Kruse’s previous roles include working at Electrolux Home Appliances, where she helped the global conglomerate develop a worldwide consumer-based innovation organization, and, most recently, working as CEO at the Nimo-verken company, which develops, makes, and sells drying cabinets for B2B laundry rooms, consumer markets, and OEM sales.
“Karin is very much the right leader for Bluewater,” said Bengt Rittri, founder and CEO of Bluewater. “Karin’s extensive product marketing and sales background and well-honed business development and interpersonal skills will help Bluewater channel partnerships, develop strategic alliances, and expand our international sales presence.”
Rittri added that Bluewater believes Karin’s strong leadership experience will help bring added strategic focus to Bluewater as the water purification brand pivots to being planet-friendly by innovating water technologies and healthy functional drink solutions for home, work, and play.
“I am hugely excited to join the Bluewater team,” said Karin Kruse. “I believe Bluewater has a great mission and business model as well as a talented management team that uniquely positions us to capitalize on the changing global beverage environment.”
