Culligan Water introduces conversational AI to customer service

June 29, 2023
Named Cullie, the AI chatbot will provide a smoother customer experience by answering queries and connecting customers with service representatives.

Culligan Water announced the launch of its AI WaterBot, Cullie, which will use generative AI capabilities to enhance the company's customer service experience..

Cullie uses ChatGPT conversational capabilities to enhance the Culligan customer experience by providing 24/7 educational support and improving website interactions.

Cullie creates a smoother online experience by providing quick, readily available info across a broad spectrum of water topics related to a customer’s questions and needs. The AI WaterBot can answer queries and then coordinate customers to connect with knowledgeable Culligan service reps — elevating the overall customer experience.

Most recently, Culligan’s innovations included the Culligan Connect App, which works with WiFi-connected Culligan smart products, like water softeners, reverse osmosis systems and whole home water filtration systems. In just the latest iteration of anticipating its customers’ needs, Culligan created the AI WaterBot, Cullie, to enhance and improve the customer experience through cutting-edge technology.

“The creation of Cullie isn’t about replacing the human element of our customer experience, but more about enhancing the customer service experience,” said Iqbal Brainch, VP Marketing and Digital, Culligan N.A. “Cullie was created to quickly access data with ease and efficiency that may have otherwise been time-consuming to sort through, such as user manuals. By using Cullie, our customers can answer questions about the wide range of Culligan solutions which impact their daily lives at home and work, and also schedule appointments to chat with one of our highly-skilled representatives, request a home water test to find the solution that fits their needs and more.”