Checking In #55: Staying Ahead in a New Age of Marketing

Sept. 30, 2021
In this episode of Checking In, we check in with Dale "DataDale" Filhaber of Dataman Group Direct on how the past year-and-a-half has shaped marketing for water treatment professionals, as well as tried-and-true principles.

In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Dale "DataDale" Filhaber, president for Dataman Group Direct on how the past year-and-a-half has shaped marketing for water treatment professionals, as well as principles that remain tried-and-true. Filhaber digs into how marketing and communications for water treatment professionals have been shaped by the pandemic and an increasing consumer focus on both wellness and sustainability.

She also shares the top tips and tricks that have remained tried-and-true, including key market segments and effective ways to reach new leads. The conversation covers actionable advice to both find new prospects and retain current customers, as well as digital tools dealers should pay attention to. Filhaber views the water industry as a "glass three-quarters full" industry and offers notes to excel in 2022 and beyond.

Related Content:

If You Liked This Video:

Sponsored Recommendations

SmartSights WIN-911 Alarm Notification Software Enables Faster Response

March 15, 2024
Alarm notification software enables faster response for customers, keeping production on track

Automated Fresh Water Treatment

March 15, 2024
SCADA, Automation and Control for Efficient and Compliant Operations

Digital Transformation Enables Smart Water

March 15, 2024
During this webinar we will discuss factors driving the transformation to digital water, water industry trends, followed by a summary of solutions (products & services) available...

Automation for Water Treatment and Distribution Systems

Jan. 31, 2024
Dependable, Flexible Control Solutions to Maximize Productivity