Residential/Commercial

Checking In #55: Staying Ahead in a New Age of Marketing

Sept. 30, 2021

In this episode of Checking In, we check in with Dale "DataDale" Filhaber of Dataman Group Direct on how the past year-and-a-half has shaped marketing for water treatment professionals, as well as tried-and-true principles.

In this episode of Checking In: A Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Dale "DataDale" Filhaber, president for Dataman Group Direct on how the past year-and-a-half has shaped marketing for water treatment professionals, as well as principles that remain tried-and-true. Filhaber digs into how marketing and communications for water treatment professionals have been shaped by the pandemic and an increasing consumer focus on both wellness and sustainability.

She also shares the top tips and tricks that have remained tried-and-true, including key market segments and effective ways to reach new leads. The conversation covers actionable advice to both find new prospects and retain current customers, as well as digital tools dealers should pay attention to. Filhaber views the water industry as a "glass three-quarters full" industry and offers notes to excel in 2022 and beyond.