Grundfos launches consumer awareness initiative for water utilities

Feb. 28, 2017
Helps water utilities raise public awareness of water sector challenges. 
Grundfos annouces the launch of its Who Runs The Water That Runs America initiative. Photo: Grundfos.

AURORA, IL, FEBRUARY 23, 2017 -- Grundfos announced today the launch of itsWho Runs The Water That Runs Americainitiative, created to help water and wastewater utilities raise public awareness of the many challenges in the water sector. The initiative seeks to celebrate the professionals behind the scenes who keep the water flowing in America.

"Our goal is to bring the heroes of the water and wastewater utilities to the forefront and help them with their public communication," says Robert Montenegro, Vice President of Sales – Water Utility/Municipal at Grundfos. By providing water utility companies with easy-to-use tools to communicate with the public, Grundfos hopes to help achieve that goal.

"I think that most Americans, when asked, 'where does water come from,' would say, 'the kitchen faucet.' Very few people actually pay much notice to how the water gets there," explains Grundfos Group President/CEO, Mads Nipper. "They aren't thinking about the process, mounting costs, or the water delivery network that makes this resource possible. Moreover, it's the local municipal water workers — whose work we take for granted — who are the true hidden heroes in this water cycle."

Water utilities across the United States want to change the way Americans think about water. In fact, according to American Water Works Association's 2016 State of the Industry Report, communicating with the public is one of the top three concerns of water utility professionals.

Grundfos wants to help water and wastewater utilities in this outreach effort by offering digital resources that will allow individual utilities to create messaging appropriate for their local audiences, using the following key elements:

Customizable "Who Runs the Water That Runs America" Video: Water utilities can tailor this video to their individual service areas by adding specific utility information and photos. This short video celebrates the value of water and water utility workers.

Website:whorunsthewater.comoffers consumers a chance to learn about the water life cycle and water usage. The site also offers an interactive water footprint calculator, a map of water prices across the country and water-saving tips.

Social Media and Website Content: Posters and content for sharing on social media sites, or inclusion in water utility websites and newsletters can be downloaded to help target local utility customers.

As a leader in the field for over 70 years, Grundfos understands this initiative serves a greater purpose. "Grundfos is a water solution provider and, of course, we produce pumps, but we do a whole lot more as well," says Nipper. "We feel that we have a great stake in the obligation of sharing the story about the importance of the water sector – and the importance of the work that the water utilities do."

For more information,

About Grundfos North America
With an annual production of more than 16 million units, Grundfos is the world's leading pump manufacturer, serving the residential, commercial-building and process-industry markets, as well as being a major supplier to the ground water, irrigation, water-supply and water-treatment industries. The company specializes in circulator pumps for heating and air conditioning as well as other centrifugal pumps for industrial applications, water supply, sewage and dosing. In addition to pumps, Grundfos also produces standard and submersible motors as well as state-of-the-art electronics for monitoring and controlling pumps. Founded in 1945 in Bjerringbro, Denmark, The Grundfos Group employs 1,200 in the United States and more than 18,000 globally with 83 companies in 56 countries. A top priority on the Grundfos corporate agenda is an active commitment to improving the environment, both in terms of providing innovative pumping solutions as well as reducing the company's own footprint. The company contributes to global sustainability by investing heavily in research and development to pioneer technologies that improve quality of life for people and care for the planet.

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