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Borets International rebrands to Levare International

May 9, 2023

The company has decided to change its branding to Levare International Limited to align with its new leadership and growing portfolio of artificial lift solutions.

Borets International Limited, a provider of artificial lift engineering, manufacturing, sales, and servicing of electric submersible pumps, announced it has undergone a restructuring and rebranding to Levare International Limited.

As part of the restructuring, the company appointed a new chief executive officer and chairman: Merril A. Miller, Jr. Miller has 40 years of experience in the oil services industry. He holds a Degree in Applied Science and Engineering from the U.S. Military Academy at West Point and an MBA from Harvard Business School.

The company says that this new branding better aligns with its new leadership and growing portfolio of artificial lift solutions, with Leavare meaning ‘lift’ in Latin.

The company also plans to extend its international footprint and technical support with the establishment of its Monterrey, Mexico manufacturing center in Q3 of 2023.

“Over our 70-year evolution, Levare has transformed from a pump provider to a multifaceted artificial lift solutions provider to the global energy market,” said Miller. “As a client-focused organization with an engineering mindset, we listen to our clients and respond to their changing needs within the technically challenged landscape they operate. The breadth of offerings that our team of industry experts provides to our clients, from sustainable technologies like our market-leading permanent magnet motor, to the strategically located facilities throughout the world, is continuing to grow every day through organic evolution, innovation, and manufacturing bandwidth.”