WateReuse merges leadership to address ongoing water challenges

The WateReuse Association and Research Foundation have announced a plan to merge the leadership of their organizations to more aggressively address the challenges that local communities face in meeting growing demands for water supplies amid several challenges.

Watereuse
Watereuse

ALEXANDRIA, VA, March 9, 2015 -- Today, the WateReuse Association and Research Foundation announced a plan to merge the leadership of their organizations to more aggressively address the challenges that local communities face in meeting growing demands for water supplies amid drought, climate change, aging infrastructure, environmental degradation, and an increasingly complex web of federal, state and local regulations.

At its February meeting, the leadership of the two organizations adopted a board merger plan that will serve as the catalyst for a stronger alliance. The plan calls for a core group of directors to simultaneously serve on each board, thus facilitating maximum strategic collaboration. WateReuse has sharpened its focus in the three core areas of research, education and advocacy (REA) to advance a shared vision of a world in which "the right water is used for the right purpose, all the time, everywhere."

Known collectively as WateReuse, the two organizations have been international thought-leaders on alternative water supply development and the global go-to source for applied REA on water reuse for nearly three decades. While WateReuse's efforts to foster scientific advances, technological innovations and public awareness and acceptance are successfully turning water reuse into a mainstream method for ensuring a safe, reliable and sustainable supply of water, the leadership has identified a need for the two organizations to more deeply integrate activities to leverage resources and maximize strengths.

The Research Foundation will continue to conduct cutting-edge research to improve the treatment, distribution and acceptance of water reuse. The Association will continue to strategically advocate for laws, policies and funding that promote and increase reuse. Together, both organizations will work to educate policymakers and the public on the science, economic value and environmental benefits of treating water to safely use it for designated purposes, such as irrigation, manufacturing and drinking water.

As part of the transformation, WateReuse has developed and adopted a new brand that better represents the singular vision of the organizations. The two entities now share a single logo, which connects three drops of water into a circle to represent the continuous cycle of water. The water drops are the color of reuse, with a subtle gradation in hues to reflect the spectrum of purification available in water treatment. Finally, the three water drops represent the three interconnected REA keystones of WateReuse.

See also:

"WateReuse releases how-to guide for building acceptance of potable reuse"

"WateReuse Association honors two innovative water reuse partnerships"


About the WateReuse Research Foundation

The WateReuse Research Foundation is a not-for-profit charitable organization that conducts research to improve the treatment, distribution and acceptance of water reuse. The WateReuse Association is a not-for-profit association of utilities, government agencies and industry that advocates for laws, policies and funding to promote water reuse. For more information, visit www.watereuse.org/association.

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