Field poll shows Californians overwhelmingly support continued water conservation

Save Our Water, California's official statewide water conservation education program, recently partnered with Field Research Corporation to survey Californians' attitudes toward continued conservation into fall and winter and their willingness to make permanent landscape changes.

SACRAMENTO, CA, Oct. 13, 2015 -- Save Our Water (SOW), California's official statewide water conservation education program, recently partnered with Field Research Corporation to survey Californians' attitudes toward continued conservation into fall and winter and their willingness to make permanent landscape changes. SOW sponsored two poll questions in the survey, which was conducted in late September and early October among 1,002 registered voters. The survey found near universal support for continued conservation and a strong willingness among Californians to cut water use.

"Water conservation concerns are up, and there is a clear consensus among Californians that saving water continues to be important even as the state moves into the rainy season," said Mark DiCamillo, Senior Vice President of Field Research Corporation. "For Californians, saving water is starting to mean more than just emergency conservation and they are beginning to see the importance of making permanent changes to their water use -- particularly outdoors."

More than 95 percent of Californians polled said that it was very or somewhat important for residents across the state to continue to reduce their use of water -- both inside and outside their homes. Respondents were also asked how important they think it is for homeowners to make permanent changes to their outdoor landscaping -- whether the state remains in drought or not; more than 85 percent indicated they thought it was very or somewhat important. Public support for conservation is critical as mandatory State Water Resources Control Board water use restrictions remains in place through February.

Teaming with partners such as Plant California, the California Association of Nurseries and Garden Centers, and Green Acres, the program has launched a revamped Landscaping 101 page on its website. The page includes landscaping tips and features on the benefits of landscaping with native plants with information care of the California Native Plant Society. SOW partner Plant Right has provided information to help Californians avoid invasive plants. The Landscaping 101 site also includes links to 38 regional water-smart gardening websites that offer them a wealth of information and visuals as they seek inspiration before redoing their landscaping.

See also:

"CA's 'Save Our Water' joins Bay Area Council to release PSA with Sergio Romo"

"CA investor-owned water utilities stepping up as 'conservation leaders'"

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